Erik is passionate about growing business. In his 18 years career, his marketing and strategy has helped companies reach a high level of growth.
How did he get here?
It started in newspaper & radio, but Erik ventured off into the ad agency world where he opened his first agency in 2002 generating over $18 million in business before selling the agency in 2009. During his time with Avalanche, Erik and his team executed various high profile projects and worked with local and national clients such as Gold's Gym, U.S. Air force, Federal Bureau of Investigations, Kia Motors, Utah Medical Association, and Ashley Furniture to name a few.
In 2009, Erik formed Sorenson Advertising achieved over 900% growth since the first year in business and generated over $50 million in revenue before selling in 2016. He worked with companies like Walt Disney, TDS Telecom, The FBI, the US Air Force, Kia Motors, MaxxSouth Broadband, USA Communications to name a few.